About The Team & The Mission
Shaping the future of breast cancer screening to end the disparities in breast cancer outcomes, because we believe everyone has the right to benefit from early detection.
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We're a powerful network of industry experts and nonprofit leaders, investors, entrepreneurs, advocates, survivors, care givers, organizations, researchers, clinicians, patients and all those who are dedicated to improving the quality of care for breast cancer screenings.
Join The Advisory Board
Play a key role in advancing The Clear Pathways Program, Certification and App.
This team will provide valuable insights, leadership and resources toward the success of this initiative. Bringing together partners, sponsors and knowledge to develop the tools necessary to change the way we screen for breast cancer.
The Clear Pathways Program, aims to remove the barriers to care that many women face when diagnosed with dense breast tissue with a streamlined approach to create a seamless experience for patients during their breast cancer screening appointment.
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All Advisory Board members contribute financially to this initiative and mission upon joining.
Meet The Founder
Lisa Malia Norman
​Supporting women is my life's work, first as a midwife and later as a breast cancer survivor, advocate and nonprofit founder.
Having dense breast tissue and learning about the inherent risk factors that compounded my breast cancer diagnosis became the catalyst behind my purpose today.
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At my mammogram the year prior to my breast cancer diagnosis. My mammogram was clear, no signs of breast cancer. However, I was one of the rare people to be informed at the time that I had dense breast tissue. An ultra sound was recommended but not covered by insurance and I'd have to pay $350 for the screening.
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I was a single mom at the time and soccer registration was due for my daughters team. I couldn't do both and so I didn't get the additional screening and I signed up my daughter for soccer. I never want another woman to have to make that choice who may even be facing a more dire decision like food or putting gas in the car. At the time I didn't understand how important the adjunct screening was for dense breast tissue nor did understand just how dangerous the choice I made was.
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The next year I was diagnosed with breast cancer. I consider myself incredibly lucky that we were still able to treat it early. But, knowing how many women are still falling through the cracks in our health care system and missing keeps me up at night. Sharing my story and advocating for them and for our children's future is what drives me.
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Lisa, is a women's health advocate, Midwife and Feminine Wisdom Embodied Leadership Coach, Nonprofit CEO, For The Love of Cups, breast cancer survivor and mother of three incredible young women and daughter of a two time breast cancer survivor.
The Advisory Board
Director of Community Relations
Julee Winterbourne
Julee Winterbourne has been named to the Advisory Board of Clear Pathways, where she will serve as Director of Community Engagement. With a long-standing commitment to wellness and women's advocacy, Julee brings deep experience in grief-informed care, community building, and leadership.
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“As someone who has walked beside close friends through their battles with breast cancer, I believe deeply in proactive care and emotional support,” she says. “Together with For The Love Of Cups and Clear Pathways, I’m committed to breaking down barriers to access and advocating for equitable, advanced breast cancer screening—especially for women.”
Development
Lars H. Boe
Lars was born in Honolulu and raised in Napa, California, one of six siblings with four sisters. A longtime technology entrepreneur, he co-founded two tech companies, the latter in the logistics and barcode software space, where he remains Chairman.
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Lars is also a board member of Tyee Yacht Club. He is married to a physician passionate about women’s health and is the proud father of a daughter and four sons. Both his mother and sister are breast cancer survivors, fueling his deep commitment to raising awareness and improving care—especially for women with dense breast tissue.
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"Proud to support For The Love Of Cups and serve on the Advisory Board for The Clear Pathways Program! Seeing loved ones go through breast cancer opened my eyes to the gaps in care, especially for women with dense breast tissue. We’re dedicated to ending disparities in breast cancer outcomes by championing advanced screening and access for all. The Clear Pathways Program is paving the way for a future where everyone has a fair shot at early detection and quality care."